Google Search Ads
Google Search Ads are text-based advertisements that appear at the top or bottom of search engine results pages (SERPs) when users search for specific keywords. These ads help businesses reach potential customers actively looking for their products or services. Advertisers bid on relevant keywords and only pay when users click on their ads (Pay-Per-Click model). Search Ads typically include a headline, description, and link to the business website. They are highly targeted, allowing businesses to show ads to the right audience based on location, device, and time. This makes Search Ads an effective way to drive traffic and boost conversions.
Google Display Ads
Google Display Ads are visually engaging advertisements that appear across the Google Display Network, which includes millions of websites, apps, and YouTube. These ads can be in various formats, such as images, videos, or responsive designs that automatically adjust to fit different placements. Display Ads are ideal for building brand awareness, retargeting past visitors, and reaching potential customers as they browse online. They target audiences based on demographics, interests, and online behavior, ensuring precise ad delivery. With eye-catching visuals and strategic placements, Display Ads effectively capture attention and drive engagement, helping businesses expand their reach and promote products or services.
Google Shopping Ads
Google Shopping Ads showcase products directly in search results, including an image, price, product title, store name, and other details. These ads appear when users search for items to buy, providing a highly visual and targeted way to connect with shoppers. Businesses upload their product data to the Google Merchant Center, which is then used to create ads. Shopping Ads are ideal for e-commerce businesses as they display products prominently, driving high-intent traffic to online stores. They appear on Google Search, the Shopping tab, and the Display Network. This ad format boosts visibility, enhances click-through rates, and increases sales.
Google Video Ads
Google Video Ads are engaging advertisements that appear on YouTube and the Google Display Network, designed to capture attention through sight, sound, and motion. These ads come in various formats, including skippable in-stream ads (viewers can skip after 5 seconds), non-skippable ads (15–20 seconds), bumper ads (6 seconds), and outstream ads for mobile users. Video Ads are ideal for storytelling, brand awareness, and driving deeper engagement with audiences. They target users based on demographics, interests, keywords, or online behavior. By combining compelling visuals with precise targeting, Google Video Ads help businesses effectively connect with potential customers and promote their brand or products.
App Promotion Ads
